Private testing/See exactly what is built

Relay

The unified inbox for small businesses

Every customer message,one calm inbox.

Relay collects your Instagram, Facebook and WhatsApp messages and comments in one inbox. It drafts a reply from your own FAQs, and sends it only when you approve.

Free to join. No credit card. We will only email you about launch.

IGFBWATT · SOONRRelayONE INBOXInboxMESSAGES + COMMENTSCustomer profileONE PER PERSONSuggested replyFROM YOUR FAQSYou approveONE TAP
Fig. 1How a message moves through Relay
Fig. 2A question arrives, a reply is suggested, one tap sends it

01/The problem

Four apps. The same question, again and again.

Customers write to you wherever they like. You switch tabs all day, lose track of who is waiting, and type the same reply for the fifth time.

  • Instagram“Is the olive tote still available?”0 unread
  • WhatsApp“Do you do custom embroidery?”0 unread
  • Facebook“Do these come in black?”0 unread
  • TikTok“where can I buy this??”0 unread

5th time today: “Do you ship to Austin?”

02/How it works

One calm inbox in three steps.

  1. 01

    Connect your accounts

    Link your Facebook Page, Instagram and WhatsApp number. Relay starts collecting messages and comments straight away.

    Connect
  2. 02

    Everything lands in one inbox

    Each customer gets one profile with their full history, whichever app they used to write.

    SM

    Sofia Martinez

    Instagram and WhatsApp

  3. 03

    Reply in one tap

    A suggested reply is waiting, based on what you have taught Relay. Check it, change it if you like, and send.

    Use this reply

03/One customer

One customer, however they write in.

The same person messages you on Instagram, then WhatsApp, then comments on Facebook. Relay spots the likely match and suggests merging the profiles. You confirm, and the whole history sits in one place.

MERGED@sofi.makesINSTAGRAM+1 512 555 0142WHATSAPPSofia MartinezFACEBOOKSofia MartinezONE CUSTOMER PROFILEAll three conversationsONE HISTORYNotes and tagsSHARED BY THE TEAMDetailsORDERS · LIFETIME VALUEAI summaryWHAT THEY ASKED
Fig. 3Three handles merged into one profile

04/Product

One inbox, three ways it saves your day.

Pick a part of the workflow to see how it works.

Answer once. Reply in one tap.

Teach Relay your shipping, prices and policies once. When a customer asks, a suggested reply is already waiting.

  • Built from your own FAQs, policies, products, hours and tone
  • You approve every reply before it sends
  • Each suggestion shows which FAQ or product it came from

05/Included

What works today, and what is still coming.

Relay is in private testing. Here is exactly where each part stands, so you do not have to guess. Channel availability depends on each platform approving Relay.

Product

  • Shared inboxMessages and comments from every connected channel in one list, with live updates and keyboard shortcuts.Built
  • Customer profilesOne profile per person with history, tags, notes and details, plus suggestions to merge likely duplicates.Built
  • Suggested repliesDrafts from your FAQs, policies, products, hours and tone. You approve every one before it sends.Built
  • TeamworkAssign, internal notes with @mentions, snooze and mark done.Built
  • CommentsThreads with the post, public replies, hide, delete and private replies.Awaiting approval
  • SchedulingA content calendar, drafts and a shared media library.Built
  • SecurityTwo-step sign-in, passkeys, Google and Microsoft sign-in, roles, an activity log, and session and network controls.Built

Channels

  • Facebook MessengerMessages, with delivery and read status.In testing
  • InstagramDirect messages and comments. Needs a Professional account linked to a Facebook Page.Awaiting approval
  • WhatsAppCustomer chats, with delivery and read status.Coming soon
  • TikTokComments and messages, where TikTok allows it.Planned

Later

  • Automations and broadcastsRules and bulk messages to the people who asked for them.Planned
  • AnalyticsResponse times and what customers ask about most.Planned

06/Security

The controls your team will ask about.

Customer conversations are sensitive, so these are built in from the start rather than added later.

  • Two-step sign-in, enforceable for the whole workspace
  • Passkeys
  • Sign in with Google or Microsoft
  • Roles: owner, admin, agent and view-only
  • Activity log, with export
  • Device sessions you can review and end
  • Session length and network allow-list per workspace
  • Data retention settings
  • Workspace data export
  • Email confirmation and new sign-in alerts
  • Breached-password check
  • Login rate limits and web security headers

07/Pricing

Simple pricing, shared before launch.

We are still in private testing, so we are not publishing prices yet. When we do, plans will scale with the things that actually cost you time and money.

Plans will scale with

  • ChannelsHow many accounts you connect.
  • TeammatesHow many people reply from the inbox.
  • Suggested repliesHow much AI help you use each month.

Hear about pricing first

Waitlist members get the plans and the early-access invite before everyone else.

Free to join. No credit card. We will only email you about launch.

08/FAQ

Questions, answered.

Cannot find what you need? Join the waitlist and reply to our first email.

What is Relay?

Relay is a shared inbox for small businesses. Messages and comments from the apps your customers use arrive in one place, where your team can answer them quickly.

Which channels does it support?

Facebook Messenger is in testing. Instagram and WhatsApp are coming soon, and TikTok is planned. Each one depends on the platform approving Relay, so we will update the list as they come online.

Does Relay reply to customers automatically?

No. Relay suggests a reply and you decide whether to send it. Nothing goes to a customer without you.

Where do the suggested replies come from?

From the information you give Relay: your FAQs, policies, products, opening hours and the tone you want. You can switch any entry on or off.

What do I need to connect Instagram?

A Professional (Business or Creator) Instagram account that is linked to a Facebook Page, with message access turned on.

Is my customers' data safe?

Relay supports two-step sign-in, passkeys, roles and permissions, an activity log, and workspace controls for session length and data retention. You can export your data at any time.

Is there a mobile app?

Not yet. Relay works in your browser, and a mobile app is planned after launch.

When can I start, and what will it cost?

We are in private testing and do not have a launch date yet. Join the waitlist and you will hear about early access and pricing first.

Early access

Every customer message, one calm inbox.

Relay is coming soon. Join the waitlist and we will email you when early access opens.

Free to join. No credit card. We will only email you about launch.